Privacy Policy

Privacy Policy

Your data protection is important to us

Last updated on: 03.02.2024

We attach great importance to the transparent handling of personal data. This privacy policy provides information on what personal data we collect, for what purpose and to whom we pass it on. To ensure a high level of transparency, this privacy policy is regularly reviewed and updated.

1. Which services we use

  • Google Analytics
  • Google Tag Manager
  • Google Ads
  • Google Ads Conversion Tracking
  • MailChimp
  • Meta Ads
  • Google My Business
  • WordPress
  • Google Maps
  • YouTube
  • OneDoc

2. Contact information

If you have any questions or concerns about the protection of your data by us, you can contact us at any time by e-mail at datenschutz(@)rivr(.)ch. Responsible for the data processing that takes place via this website is

Rivr AG
Hardturmstrasse 161
8005 Zurich

Person responsible for data protection:
Inja Allemann
+41 44 366 44 55

3. General principles

3.1 What data we collect from you and from whom we receive this data

We primarily process personal data that you transmit to us or that we collect when operating our website. We may also receive personal data about you from third parties. This may include the following categories:

  • Personal master data (name, address, date of birth, etc.);
  • Contact details (cell phone number, e-mail address, etc.);
  • Financial data (e.g. account details);
  • Online identifiers (e.g. cookie identifiers, IP addresses);
  • Location and traffic data;
  • Sound and image recordings;
  • particularly sensitive data (e.g. biometric data or information about your health).

3.2 Under what conditions do we process your data?

We treat your data confidentially and in accordance with the purposes set out in this privacy policy. We pay attention to transparent and proportionate processing.

If, in exceptional cases, we are unable to comply with these principles, data processing may still be lawful because there is a justification. In particular, the following grounds for justification may apply:

  • Your consent;
  • the performance of a contract or pre-contractual measures;
  • our legitimate interests, unless your interests prevail.

3.3 How can you withdraw your consent?

If you have given us your consent to process your personal data for specific purposes, we will process your data within the scope of this consent, unless we have another justification.

You can withdraw your consent at any time by sending an e-mail to the address given in the legal notice. Data processing that has already taken place is not affected by this.

3.4 In which cases can we pass on your data to third parties?

a. Principle
We may need to use the services of third parties or affiliated companies and commission them to process your data (so-called processors). The categories of recipients are as follows:

  • Accounting, fiduciary and auditing company;
  • Consulting companies (legal advice, taxes, etc.);
  • IT service provider (web hosting, support, cloud services, website design, etc.);
  • Payment service provider;
  • Provider of tracking, conversion and advertising services.

We ensure that these third parties and our affiliated companies comply with data protection requirements and treat your personal data confidentially.

We may also be obliged to disclose your personal data to authorities.

b. Visiting our social media channels
We may have embedded links to our social media channels on our website. You can see this in each case (typically via corresponding icons). If you click on the icons, you will be redirected to our social media channels.

In this case, the social media providers are informed that you have accessed their platform from our website. The social media providers can use the data collected in this way for their own purposes. We would like to point out that we have no knowledge of the content of the transmitted data or its use by the providers.

c. Transfer abroad
Under certain circumstances, your personal data may be transferred to companies abroad as part of order processing. These companies are obliged to protect data to the same extent as we are. The transfer may take place worldwide.

If the level of data protection does not correspond to that in Switzerland, we will carry out a prior risk assessment and contractually ensure that the same level of protection is guaranteed as in Switzerland (e.g. by means of the new standard contractual clauses of the EU Commission or other legally prescribed measures). If our risk assessment is negative, we will take additional technical measures to protect your data. You can access the EU Commission’s standard contractual clauses at the following link: https://commission.europa.eu/publications/standard-contractual-clauses-controllers-and-processors-eueea_de

3.5 How long do we store your data?

We only store personal data for as long as is necessary to fulfill the individual purposes for which the data was collected.

Data that we store when you visit our website is stored for twelve months. An exception applies to analysis and tracking data, which may be stored for longer.

We store contract data for longer, as we are obliged to do so by law. In particular, we must store business communications, concluded contracts and accounting documents for up to 10 years. If we no longer need such data from you to perform the services, the data will be blocked and we will only use it for accounting and tax purposes.

3.6 How do we protect your data?

We will store your data securely and take all reasonable measures to protect your data from loss, access, misuse or alteration.

Our contractual partners and employees who have access to your data are obliged to comply with data protection regulations. In some cases, it will be necessary for us to pass on your inquiries to companies affiliated with us. Your data will also be treated confidentially in these cases.

Within our website, we use the SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser.

3.7 What rights do you have?

a. Right to information
You can request information about the data we have stored about you at any time. Please send your request for information together with proof of identity to datenschutz(@)rivr(.)ch.

You also have the right to receive your data in a commonly used file format if we process your data automatically and if:
you have given your consent to the processing of this data; or
you have provided data in connection with the conclusion or processing of a contract.
We may restrict or refuse to provide information or data if this conflicts with our legal obligations, our own legitimate interests, public interests or the interests of a third party.

The processing of your request is subject to the statutory processing period of 30 days. However, we may extend this period due to a high volume of requests, for legal or technical reasons or because we require more detailed information from you. You will be informed of the extension in good time, at least in text form.

b. Erasure and rectification
You have the option of requesting the deletion or correction of your data at any time. We may reject the request if statutory provisions oblige us to store the data for a longer period or to store it unchanged or if your request conflicts with a legal permission.

Please note that exercising your rights may be in conflict with contractual agreements and may have corresponding effects on the performance of the contract (e.g. premature termination of the contract or cost consequences).

c. Legal process
If you are affected by the processing of personal data, you have the right to enforce your rights in court or to file a complaint with the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner: https://www.edoeb.admin.ch

3.8 Changes to the privacy policy

We may change this privacy policy at any time. The changes will be published on , you will not be informed separately.

4. Individual data processing operations

4.1 Provision of the website and creation of log files

What information do we receive and how do we use it?
When you visit, certain data is automatically stored on our servers or on servers of services and products that we purchase and/or have installed for system administration, statistical, backup or tracking purposes. These are

  • the name of your Internet service provider;
  • Your IP address (under certain circumstances);
  • the version of your browser software;
  • the operating system of the computer used to access the URL;
  • the date and time of access;
  • the website from which you are visiting URL;
  • the search terms you used to find the URL.

Why are we allowed to process this data?
This data cannot be assigned to a specific person and is not merged with other data sources. The log files are stored in order to guarantee the functionality of the website and to ensure the security of our information technology systems. This is our legitimate interest.

How can you prevent data collection?
The data is only stored for as long as is necessary to achieve the purpose for which it was collected. Accordingly, the data is deleted at the end of each session. The storage of log files is absolutely necessary for the operation of the website; you therefore have no option to object to this.

4.2 Google Analytics

We use Google Analytics on our website, a web analysis service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site.

The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, your IP address will be shortened by Google beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout.

4.3 Google Tag Manager

To manage website tags via an interface, we use Google Tag Manager, a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). The Google Tag Manager itself (which implements the tags) is a cookie-less domain and does not process any personal data. The service triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If deactivation has been carried out at domain or cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager.

By using Google Tag Manager, scripts (so-called tags) can be automatically activated on our website and data can be transmitted from your browser to Google. This data may include information about your IP address, the browser you are using, the subpages of our website you have visited and other interactions during your visit to our website.

4.4 Google Ads

We use the Google Ads service on our website, an online advertising service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter “Google”). Google Ads enables us to place advertisements in Google search results and in the Google advertising network.

4.5 Google Ads conversion tracking

We use the online advertising program “Google Ads” on our website and, in this context, conversion tracking (visit action evaluation). Google Ads Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).

When you click on an ad placed by Google, a conversion tracking cookie is placed on your device. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you have clicked on the ad and have been redirected to this page.

The information collected using the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.

You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You will then not be included in the conversion tracking statistics.

You can also deactivate personalized advertising for you in the Google advertising settings. You can find instructions on how to do this at https://support.google.com/My-Ad-Center-Help/answer/12155764.

4.6 MailChimp

We use the MailChimp service offered by The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA, to send newsletters and email notifications.

When you register for our newsletter, the data you provide and your e-mail address are transmitted to MailChimp, stored and processed. This enables us to send you regular updates, offers and information.

By registering for the newsletter, your IP address and the date of registration are stored. This storage serves solely as proof in the event that a third party misuses an e-mail address and registers to receive the newsletter without the knowledge of the authorized party.

MailChimp offers extensive analysis options on how the sent newsletters are opened and used. These analyses are group-related and are not used by us for individual evaluation.

The data stored by MailChimp will be deleted as soon as you unsubscribe from our newsletter. This does not affect data stored by us for other purposes.

MailChimp has its own data protection guidelines and practices, which may differ from those of our website. You can find more information on data protection at MailChimp at: https://mailchimp.com/legal/privacy/. If you have any questions about the data collected by MailChimp or wish to exercise your rights in relation to this data, you should contact The Rocket Science Group, LLC directly.

4.7 Meta Ads

Our website uses Meta Ads, an online advertising service provided by Meta Platforms, Inc, 1601 Willow Road, Menlo Park, CA 94025, USA (formerly known as Facebook, Inc.). With the help of Meta Ads, we can place targeted advertisements to draw users’ attention to our products or services.

When you visit our website, Meta Ads may place a cookie on your device that enables your use of the website to be analyzed. Meta can also use this cookie to track your usage behavior across different websites and devices and use this information to serve personalized ads.

The data collected by the cookie is transmitted to Meta and stored there. Meta can link this data to your Meta account (formerly Facebook account) and use it for its own advertising purposes.

To generally object to the use of cookies on your computer, you can set your Internet browser so that cookies can no longer be stored on your computer in the future or cookies that have already been stored are deleted. However, disabling cookies may result in some functions of our website no longer working properly.

Further information on how Meta Ads handles user data can be found in Meta’s privacy policy: https://www.facebook.com/privacy/policy/. If you do not want Meta to use data for advertising purposes, you can adjust the relevant settings in your Meta account.

4.8 Google My Business

On our website we use functions of Google My Business, a service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google My Business enables companies to manage their presence on Google, including Google Search and Google Maps, and to interact with customers.

By visiting our website or interacting with our Google My Business entry, such as leaving reviews or asking questions, data, in particular your IP address and the content of your interactions, is transmitted to Google and stored on Google servers. These servers may be located in the USA or other countries.

Google uses this information to provide the services of Google My Business, to facilitate user interactions with companies and to provide us with reports and analyses about the interactions and performance of our company entry.

4.9 WordPress

Our website is based on the WordPress platform, a content management system developed by Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA. WordPress enables us to create, manage and publish content.

When you use our website, which is based on WordPress, various data, including your IP address, date and time of access and information about the browser you are using, may be collected and stored. This data is mainly used for administrative purposes and to ensure the smooth operation of the website.

Some WordPress functions, such as comments or contact forms, may collect additional personal data when you use them.

4.10 Google Maps

On our website, we use Google Maps, a map service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google Maps enables us to integrate interactive maps directly into the website and allows you to conveniently use the map function, for example to search for a location or to plan your route.

When you visit the website, Google receives the information that you have accessed the corresponding subpage of our website. In addition, further data, in particular your IP address, is transmitted to Google and stored on Google servers. These servers may be located in the USA or other countries. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists.

Google stores your data as usage profiles and uses them for the purposes of advertising, market research and/or the needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising.

You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.

4.11 YouTube

Videos from YouTube, a platform of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”), are integrated on our website. When you view the videos or click on the play button, data, including your IP address and information about the browser you are using, is transmitted to Google’s servers and stored there. This data is used to provide the video, monitor performance and improve the user experience.

If you are logged in to your YouTube account, you allow YouTube to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

4.12 Booking appointments with OneDoc

This website uses a service from OneDoc.ch to book appointments. To use the functions, details of the page visited, the visitor’s IP address and the personal data provided are transmitted to a OneDoc.ch server in Switzerland and stored there. The provider of this site has no influence on this data transfer.

Further information on the handling of user data can be found in OneDoc.ch’s privacy policy.

5. privacy policy for cookies

This website uses cookies. These are small text files that make it possible to store specific user-related information on the user’s device while they are using the website. Cookies make it possible, in particular, to determine the frequency of use and number of users of the pages, to analyze the behavior of page use, but also to make our offer more customer-friendly. Cookies remain stored at the end of a browser session and can be called up again when you visit the site again. If you do not wish this to happen, you should set your Internet browser to refuse to accept cookies.

A general objection to the use of cookies used for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by deactivating them in the browser settings. Please note that you may then not be able to use all the functions of this website.

Created with the support of BrainBox Solutions GmbH
Translated by Deepl

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